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HR Tools » Model » Company Recruitment and Branding

ITT Model: Company Recruitment and Branding

To increase industry attractiveness, companies need to work together. But when it comes to recruiting skilled workers, companies must be more competitive, especially as everyone strives to attract employees from the same shrinking labour pool.

Branding gives your company a unique identity. With a strong brand, your company can be more attractive to potential workers.

Brand is much more than a company's name or logo. Brand includes a company's beliefs, values, culture and practices. Challenge your working group to come up with ways to make your company's brand stand out among its competitors.

Use this list of factors to kick-start your thinking about brand:

Once you have an identifiable and marketable brand, you need to promote your brand to recruit skilled workers. Company recruitment and promotion can be achieved through: